DXN – Our History
DXN was founded by Datuk Dr. Lim Siow Jin, a graduate of the prestigious Indian Institute of Technology. Datuk Dr. Lim started the business in pursuit of the health benefits of the mushroom. His deep interest and endless efforts led him to utilize the full potential of Ganoderma or Lingzhi, known as the king of herbs, for human health and wealth, with the establishment of DXN in 1993.
DXN’s core business activities include the cultivation, manufacturing, and marketing of health food supplements. Headquartered in Malaysia with operations worldwide, the company is well known for its Ganoderma business. Its product lines include dietary supplements, food and beverages, personal care products, skincare and cosmetics, household products, and water treatment systems. Since its establishment in 1993, DXN has upheld its concept of ‘One Dragon, One World, One Market, and One Mind.’ With this powerful concept, DXN has experienced continuous growth over the years. On September 30, 2003, DXN Holdings Berhad was listed on the main board of Bursa Malaysia. DXN was delisted on December 27, 2011, following a takeover bid by the founder.
DXN Holdings Berhad is the investment management and holding company of the DXN Group. DXN’s high regard for quality has earned the company numerous commendations and recognition from various commercial and healthcare organizations. Along with a solid foundation and sustainable development, DXN has rapidly diversified into other business activities, including property, information technology, and more. In its core direct selling business, DXN’s rapid global expansion is internationally recognized for its significant growth in distributors worldwide and its expanding presence in key strategic locations. With over 10 million registered distributors worldwide, DXN is solidifying its position as the global leader in Ganoderma products.
Datuk Dr. Lim Siow Jin
Founder
DXN was founded by Datuk Dr. Lim Siow Jin, a graduate of the renowned Indian Institute of Technology. Dr. Lim has a deep interest in mushrooms and their relationship to human health.
After more than 20 years of careful scientific research and analysis, Dr. Lim discovered the specific benefits of Ganoderma or Lingzhi and its corresponding effects on human health. Realizing the importance and health benefits of Lingzhi, Dr. Lim began sharing his knowledge about this miraculous herb with his friends and colleagues, reflecting his passion for good health.
Dr. Lim didn’t stop there. He felt he should form a company that would help more people become familiar with and utilize the benefits of this miraculous herb. In 1993, Dr. Lim realized his dream when he established DXN in Kedah, Malaysia.
Awards and Recognitions
1997
Doctorado en Filosofía (Medicinas Alternativas) por el Consejo Indio de Medicinas Alternativas
2001
Premio BKM del Sultán de Kedah, Malasia
2002
Doctor en Ciencias (Medicinas Alternativas) por el Consejo Indio de Medicinas Alternativas
Premio Millennium de la Asociación Internacional de Educadores para la Paz Mundial en reconocimiento a su compromiso inquebrantable con la paz mundial y la amistad a través de la salud y la curación holísticas, promoviendo así una sociedad físicamente saludable, mentalmente fuerte y socialmente desarrollada
Premio Albert Schweitzer de Positive Life Foundation en reconocimiento a su humanismo ejemplar, incansables actividades por la paz y profunda compasión en el espíritu del difunto Albert Schweitzer, ganador del Premio Nobel de la Paz en 1953
Premio Yang Dipertua Negeri Melaka DSM, Malasia
Instituto de Investigación de Medicina Alternativa Médico del Premio Nuevo Milenio (Canadá)
Certificado de Nombramiento como Profesor Visitante Senior (Curación Natural y Ganoterapia) por la Universidad Internacional Abierta de Medicinas Alternativas
Certificado de beca de la Fundación Mundial para la Salud, el Medio Ambiente y la Paz de la Fundación Mundial para la Salud, el Medio Ambiente y la Paz
2005
Premio Dato’ Setia DiRaja Kedah (DSDK) del Sultán de Kedah, Malasia
Premio Internacional Madre Teresa 2004
2007
Gold Badge “Global Quality Management” from The Trade Leaders’ Club and OFFICE Publishing, Geneva, Switzerland
2010
DXN CEO Datuk Dr. Lim Siow Jin received the Outstanding Business Leader Award at the second annual “Outstanding Business Leaders Awards 2010.”
Honorary Advisor to Peace Society Worldwide for Peace Society Worldwide, a global civil society organization for universal peace and harmony, working for the promotion and inculcation of the ideas and principles of world peace, harmony, tolerance, non-violence, international understanding, and cooperation, operating in conjunction with the United Nations and its various agencies.
Excellence in Global Service to Humanity Award from the Peace Society for outstanding contribution to the Society.
Awarding of the honorary title of Academic Fellow with the title of Professor by the Academie Sci-Internationale Vie Univers Nature de Toulouse, France
The Brand Scientist Medal. Datuk Dr. Lim Siow Jin received the Brand Scientist of the Year award from the Prime Minister of Pakistan, Mr. Yousuf Raza Gilani (DXN Pakistan Country Manager, Mr. Zarif Ahmed, received the award on behalf of Datuk Dr. Lim Siow Jin)
2012
El “Premio a la Excelencia Internacional Tathagat 2012” durante la 6ª Conferencia Internacional sobre Ayurvado y Sistemas Complementarios de Medicina por su destacada contribución en el campo de la salud y el bienestar.
2019
Premio Panglima Jasa Negara (PJN) del 16º Yang di-Pertuan Agong de Malasia, que lleva el título de Datuk.
Our Logo
RED
It represents fire, symbolizing the company’s fighting spirit for progress.
The red oval symbolizes the rising sun, representing the aggressiveness, determination, and persistence to achieve DXN’s vision.
GREEN
It represents trees to symbolize the dynamic growth and expansion of our market.
The green branches symbolize Ganoderma, representing the company’s strong commitment to growth and tireless effort to achieve excellence by focusing on the health-based industry.
BLUE
It represents water to symbolize the company as the basis for all vigorous developments.
The Horizontal Blue Line symbolizes the company as a source of energy for the impetus of business development.
DXN CONCEPT
ONE DRAGON | The entire process—cultivation, processing, and marketing—is carried out exclusively by the company under strict quality control.
ONE WORLD, ONE MARKET | Each distributor enjoys a global bonus with a single subscription.
ONE MIND | The company and distributors are fully focused on doing business with DXN.
DXN PHILOSOPHY
Provide low price and high quality products, maintain a humble profile, while achieving high performance and ideal for direct sale. This system is equally accessible to any person of any origin. Our free initiative system allows any person to enjoy personal achievements that lead to greater financial independence. Most importantly, several people will testify to the benefits of our products when they gain better health through consumption of our products. Our philosophy is based on what our success in the network marketing industry is built on.